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Small to mid-size dev teams struggle with fragmented infrastructure management. They juggle AWS, Vercel, Railway, Supabase, monitoring tools, and more, spending hours on DevOps instead of building features.
Riftbase is an all-in-one developer infrastructure platform: backend hosting, frontend deployment, monitoring, observability, and team collaboration tools. One dashboard, one bill, one workflow. Jake Morrison (ex-Vercel) and Sofia Rim (ex-AWS) built it to solve their own pain, then realized other developers needed it too.
Jake and Sofia launched an MVP, got 200 beta users in 3 months, and realized they had something real. But they had a problem: zero investor connections.
Both were engineers. Great at building product, not great at fundraising. They spent 2 months cold-emailing VCs with zero responses.
Week 1: Repositioning
Instead of “We’re like AWS + Vercel combined,” the pitch became: “Dev teams waste 30% of their time on infrastructure. We give them one unified platform. 200 beta users in 3 months. $49-$199/month SaaS pricing.” The deck was rebuilt to lead with the problem, show traction (200 users, 40% MoM growth, $2K MRR), explain the market, and introduce the team.
Week 2-3: Investor Matching
Matched to 14 investors: 5 dev-tool focused VCs, 6 angels (ex-CTOs from Stripe, GitHub, Vercel), and 3 early-stage funds. Conversion: 14 matched, 11 took meetings, 6 showed interest, 3 committed.
Week 4: Closing
Lead investor (dev-tools VC) offered $800K at $6M post-money. Angel syndicate via SPV pooled $600K. Total: $1.4M. Signed. Wired. Done in 27 days.
Jake Morrison
Co-Founder, Riftbase